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The Golf GTI is the compact athlete for all situations in life. With more than 2.5 million units produced, it is a true success model. To kick off the anniversary year, Volkswagen is presenting two vehicles from the first generation at the Bremen Classic Motorshow: a Mars Red Golf I GTI from 1979 and a Brilliant Black Golf I GTI from 1983 in the original rally patina.

 

A success story since 1976. When the Golf GTI came onto the market in 1976, nobody suspected that the 81 kW (110 PS) compact sports car with the red frame in the radiator grille, black wheel housing extensions and the legendary golf ball gear knob would quickly become the world’s most successful compact sports car. Initially, only 5,000 units were planned. But dealers already sold ten times as many vehicles in the first year. A total of 461,690 first-generation Golf GTIs were produced.

And it is the first generation that Volkswagen Classic will be showcasing as a duo at the Bremen Classic Motorshow: one in shining Mars Red, the other bearing the marks of its successful rally racing – with its black paint finish still recognisable under the patina. This is exactly what has characterised the Golf GTI for five decades: it is the compact athlete for all situations and lifestyles.

LeJog as the ultimate test of toughness

1,500 miles (around 2,400 kilometres) across the UK in just four days – from Land’s End on the southwest coast of England to John O'Groats in the far north of Scotland. Not a sporty excursion, but probably one of the toughest classic car rallies in the world. Off the main roads, over hill and dale, through countless streams – and not even in an off-road vehicle, but a near-production VW Golf I GTI from 1983.

With a short wheelbase and sufficient power, the compact sports car felt visibly at home on the winding forest and country roads of Britain. The traces of the wear and tear are as clearly visible as the fun the GTI had on its journey. And it is now standing at the Volkswagen Classic trade fair stand in the same condition in which it saw the chequered flag in Scotland.

Right next to it is a second Golf GTI from 1979, shining in bright Mars Red. A first-generation GTI, in a condition rarely seen today. The remarkable performance of the Volkswagen with a top speed of up top to 182 km/h can be surmised even when it is standing still. Already back then, it left behind it numerous sports cars and coupés that easily cost over 10,000 German marks more.

Key information for a visit: Both Volkswagen Golf GTIs will be on display at Stand D08 in Hall 5 at the Bremen Classic Motorshow from 30 January to 1 February 2026. Volkswagen Classic will be present here together with Volkswagen Commercial Vehicles Oldtimer, Audi Tradition and the Autostadt Wolfsburg, who will make it possible to experience automotive history first-hand. The exhibition is one of the most important events for classic vehicles at the start of the year and traditionally attracts interested visitors from all over Europe. Around 50,000 visitors are expected.

GTI press releases and GTI stories. Further information, texts and image material on all GTI models can be found at https://www.volkswagen-newsroom.com/en/50-years-of-gti-2026-20018

 

Article source: www.volkswagen-newsroom.com

The Zwickau vehicle plant is now taking on the role of central competence centre for the circular economy within the Volkswagen Group. In Zwickau, new business areas in the circular economy will be examined for economic viability, standards will be set and the knowledge gained will be made available to other locations worldwide. Volkswagen plans to invest a total of up to 90 million euros in the site over the next few years. The Free State of Saxony is funding the overall project with up to 10.7 million euros. In addition to its central function, Zwickau will initially start with the systematic disassembly of vehicles to recover valuable raw materials and reuse components. A gradual increase in capacity to 15,000 vehicles per year is planned by 2030. The implementation of the circular economy at the Zwickau site was decided during collective bargaining negotiations in December 2024.

The Volkswagen Group's circular economy strategy follows the principle of ‘REDUCE & GROW’: the use of primary raw materials and emissions are consistently reduced, while at the same time new value creation, resilience and innovative business models are established. In this way, Volkswagen secures its own value creation in the long term and develops it further – both ecologically and economically. New business models such as recycling, refurbishment (vehicle reconditioning) and second-life applications open up additional market and revenue potential.

The Zwickau vehicle plant is playing a pioneering role for the Volkswagen Group in the field of circular economy. Technical innovations and the use of AI are being developed and standardised. By using data platforms and AI, Volkswagen can efficiently track and control material flows, recycling processes and business models, and set new standards. In addition, Zwickau will play a central role in the training and further education of employees in the circular economy.

In a first step, dismantling processes will be defined, tested and validated at the site in order to set standards for all other sites. This will give Volkswagen access to parts and components that, after proper testing and processing, can be returned to the cycle, e.g. for used vehicles. Another focus is on separating materials cleanly in order to obtain pure recyclates.

Andreas Walingen, Head of Group Circular Economy: "The circular economy will become increasingly important for Volkswagen AG in the coming years. It addresses key challenges facing the automotive industry: raw material resilience, decarbonisation, economic efficiency and employment. Specifically, we are pursuing the goal of reusing raw materials for the construction of new vehicles. This will make Volkswagen less dependent on the global raw materials trade, reduce the CO2 footprint of its vehicles and create new business models. The circular economy promotes technological and digital innovation and secures jobs at the site and value creation in Germany. That is the mission of the Zwickau vehicle plant. Here, we define, test and review all the necessary processes and standards. In the medium term, we will need a CE value creation network with additional locations and partnerships throughout Europe in order to scale the circular economy successfully in economic terms.

To get started with the circular economy, up to 90 million euros will be invested in conversion work, technical equipment and AI applications at the site over the next few years. This year, 500 pre-series vehicles (test vehicles) are already being processed. From 2027, the number of vehicles will increase. A modular dismantling concept will allow capacity to be gradually increased to 15,000 vehicles per year by 2030.

Danny Auerswald, spokesperson for the management board of Volkswagen Saxony: "Volkswagen Saxony is once again taking on a pioneering role. We were the first plant to switch completely to e-mobility. Now we are tapping into the important business area of the circular economy. With our experience in large-scale production and the excellent university landscape in Saxony, we will examine these new business areas for the Group, present them in an economically viable manner and expand them."

Dirk Panter, Minister for Economic Affairs in the Free State of Saxony: "With the recycling topic here in Zwickau, we are breaking new ground for VW as a whole. The plant in Mosel is thus taking on an important function and pioneering role within the Group. Saxony can once again prove that it has solutions for the future of the automotive industry. The new project highlights the responsible use of existing resources and also offers new prospects for employees in Mosel. The diversification of the Zwickau location thus strengthens the future viability of this Saxon automotive region."

The circular economy will play a greater role in future apprenticeships and university courses. In close cooperation with the Volkswagen Education Institute and the West Saxon University of Applied Sciences, existing career paths and courses of study will be supplemented with content on the circular economy. The Zwickau site will thus also take on the training and further education of employees at future locations.

The move into the circular economy was agreed for the Zwickau site during collective bargaining negotiations in December 2024. In addition to vehicle production, this business area is a second pillar for securing sustainable employment and building expertise in the Central Germany region.

 

 

Article source: www.volkswagen-newsroom.com

Volkswagen is opening the doors to the all-new ID. Polo for the first time, offering an exciting glimpse into the interior of its future models. The new holistic design approach, shaped especially by customer feedback, will define the cockpit of upcoming ID. models. Features include new clarity and quality, and intuitive controls, with familiar VW operating patterns adopted and further developed. At the same time, a new software generation brings fresh functions to the ID. Polo. The charm of the 1980s is now present in the vehicle thanks to the retro display: with a single button press, the digital instrument displays transform into screen views reminiscent of the first Golf.

 

Kai Grünitz, Volkswagen Brand Board Member for Technical Development, says: “Our new interior architecture, starting with the all-new ID. Polo, elevates the customer experience to a new level: with clean lines, high-quality materials, and an intuitive operating environment with physical buttons and newly structured screens. In addition, from the ID. Polo onwards, our next software generation will deliver noticeably more comfort and functions for our customers. This includes, for example, the third generation of Travel Assist, which will soon recognise red traffic lights and stop signs, as well as comfortable one-pedal-driving.”

 

Positive atmosphere and high-quality standards. Volkswagen has long delivered quality and comfort standards in the small and compact car classes that are aligned with a higher vehicle class. With the all-new ID. Polo, Volkswagen continues this approach in conjunction with the new ‘Pure Positive’ design language. The cross-class impression is reflected in details such as fabric-covered surfaces on the dashboard and door inserts. The pleasant feel of all surfaces, buttons, controls and handles creates an inviting and friendly atmosphere. Furthermore, Volkswagen’s new cockpit landscape focuses on even more intuitive operation. Key elements include:

    • Displays with clear information and tidy menu structures
    • More buttons for direct functions
    • A multi-function steering wheel with clear button controls
    • Adoption of familiar VW operating patterns

 

Volkswagen Chief Designer Andreas Mindt says: “The all-new ID. Polo is an affordable friend for everyday life. Just as the Polo always was, but now electric.” Mindt continues: “We have created an interior that feels like a friend from the very first contact. Clear physical buttons provide stability and trust, warm materials make it appealing, and charming details such as the new retro views of the instruments show the typical Volkswagen wink. All this makes the ID. Polo a compact car with a big heart – ‘Pure Positive’ in its purest form.”

 

ID. Polo with clear horizontal orientation of cockpit architecture. Two large displays, arranged along a single line of sight, define the new cockpit architecture. These include the digital cockpit behind the steering wheel, with a screen diagonal of 26.0 cm (10.25 inches), and the 33-cm (almost 13-inch) touchscreen of the infotainment system, which stands out in its segment due to its size and features. The graphics are high-resolution and precise, and the central display is easily accessible for the front passenger as well. Separate buttons for climate functions and the hazard warning lights are integrated into a strip below the infotainment screen. The multi-function steering wheel is also completely new, featuring clearly structured button fields. Positioned between the smartphone tray and the cup holders is a rotary controller for audio operation, easily accessible for both driver and passenger, allowing volume adjustment as well as track and station selection. The ID.Light has been significantly further developed: this interactive and intuitive light strip now extends not only across the width of the instrument panel at the base of the windscreen, but also into the front doors for the first time.

 

Retro display – a playful wink. Special, unexpected details designed to create an emotional connection are summarised by the design team under the term ‘Secret Sauce’. In the ID. Polo, this tangible extra is embodied by the retro display: with just one press of a button on the steering wheel or via the infotainment system, the digital cockpit displays transform into classic views from the Golf I of the 1980s.

 

Article source: www.volkswagen-newsroom.com

 

01. ID. Polo - Near-production concept car

The Volkswagen brand delivered around 4.73 million vehicles to customers worldwide last year. Deliveries therefore virtually matched the prior-year level amid challenging market conditions (–1.4 percent). While a positive trend could be observed particularly in Europe (+5.1 percent) and South America (+18.5 percent), the market environment in China (–8.4 percent) remains challenging. US tariffs also had a marked impact on deliveries in North America (–8.2 percent).

 

Demand for electric vehicles is holding up, with Volkswagen delivering approximately 382,000 all-electric vehicles worldwide in 2025 (–0.2 percent). The share of all-electric vehicles relative to total deliveries thus stood at 8.1 percent.

Volkswagen therefore remains at the pinnacle of the European market both for vehicles with conventional drives and for all-electric models. It also holds pole position in the company’s home market of Germany, where the Volkswagen brand’s share across all drive types according to the German Federal Motor Transport Authority (KBA) is 19.6 percent (+0.5 year-on-year).

Martin Sander, Volkswagen Board Member for Sales, Marketing and After Sales, said: “The trend in our delivery figures underscores that our products are being well received by our customers and also that we are on the right track with our brand strategy. We expect the market environment to remain challenging overall in 2026. All the same, I firmly believe that thanks to our refreshed, attractive product portfolio and our clear focus on efficiency and competitiveness we are very well equipped to rise to this challenge. In China alone, we will be bringing out more than ten new electric models this year.”

Strong growth in all-electric ID. models in Europe

Volkswagen significantly increased its sales of all-electric vehicles in 2025, especially in Germany and Europe. Deliveries rose to 93,800 vehicles in the company’s home market of Germany (+60.7 percent) and to around 247,900 units in the whole of Europe (+49.1 percent).

The new best-selling model in the ID. family, the ID.7, was a major driver of this growth. Around 35,000 units of this model were delivered in Germany, representing an increase of 132.0 percent. The ID.7 was likewise popular among customers across Europe, who ordered 76,600 units (+133.9 percent). The top model is available both as a saloon (ID.7) and as an estate (ID.7 Tourer).

Volkswagen expects demand for its electric vehicles to rise in the current year as it rolls out many new all-electric models, including the ID. Polo with a starting price of around 25,000 euros and the production version of the ID. Cross compact SUV.

T-Roc is Europe’s best-selling SUV

SUVs maintained their strong position in the brand’s model mix in 2025. They accounted for 50.2 percent of Volkswagen’s total deliveries, an increase of 5.3 percent year-on-year. In the United States, over 78.5 percent of Volkswagen models sold were SUVs.

Volkswagen’s best-selling SUV in Europe is the T-Roc, the second generation of which came on the market in 2025, selling 201,995 units (+3.9 percent on 2024). The Volkswagen Tayron, available since spring 2025, is also being well received, with 60,700 units already delivered worldwide.

50 years of GTI: special anniversary model

A particular highlight this year is the 50th anniversary of the GTI, an icon of automotive history. Volkswagen is celebrating its anniversary with the Golf GTI EDITION 50, whose market launch is now underway. The outstanding special model is the most powerful production model in the history of the GTI and raises the bar in terms of performance and driving dynamics.

 

 

Article source: www.volkswagen-newsroom.com

 

01. ID. Polo - Near-production concept car

02. Golf GTI EDITION 50 - combined energy consumption: 7.9-7.6 l/100 km; CO₂ emissions combined: 179-173 g/km; CO₂ class: G-F

Emily Cox becomes the new brand ambassador for Volkswagen. The Austrian actress with Irish-English roots, known from international Netflix productions such as "The Last Kingdom" and the German comedy series "jerks.", stands for versatility and authenticity. In her roles, she embodies multifaceted characters while remaining approachable and down-to-earth – values that also characterize Volkswagen. At Christmas, she celebrated the world premiere of her latest film – "The Physician 2".

As a Volkswagen brand ambassador, Emily Cox drives a Tayron and tests the spacious SUV in everyday life with her family. Jens Katemann, Head of Communications for the Volkswagen Brand and Brand Group Core, says: “Volkswagen has been accompanying families for generations and stands for reliable mobility. With Emily Cox, we have gained an authentic and down-to-earth brand ambassador who credibly brings our values into everyday life. She embodies exactly what Volkswagen stands for: approachability, openness, and the feeling of being part of our customers’ lives.”

The actress herself associates personal memories with the brand. She says: “Volkswagen was already part of my childhood – our first family car was a Golf. That makes it even more special for me to now drive a vehicle of the brand with my own little family.” Professionally, Emily Cox travels a lot and regularly commutes between Vienna, Berlin, and other filming locations. “As a mother, I especially appreciate the safety of a Volkswagen – as well as the generous space and comfort of the Tayron,” she adds.

Currently, Emily Cox stars in the leading role of "The Physician 2” (Constantin Film), which premiered in German cinemas on December 25. She has previously appeared in German-language productions such as “Achtsam Morden” and “jerks.”. Her international breakthrough came with the Netflix series "The Last Kingdom", where she played the Viking warrior Brida.

 

 

Article source: www.volkswagen-newsroom.com

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